The most significant Borgward of all was the Isabella. Unveiled in 1954, this car was a major export success. After only six months in production, the 10.000th Isabella rolled off the line in Bremen-Sebaldsbrück. By the start of 1955, orders from Sweden alone had reached 2.000. More than 15.000 units were shipped across the Baltic Sea in the period before 1961. At the end of the 1950s, measured by the proportion of output exported, more Borgward Isabellas were sold abroad than any other German-built car. From 1955 onwards, the export ratio of the Isabella was further fuelled by strong demand from the United States. In fact, after Germany the US became the second largest market for this most beautiful of Borgward models.
Two new variants – the Combi estate and the Isabella TS sports tourer – were predestined for the US market and generated additional sales there, as did the pickup that was produced exclusively for export purposes. Borgward was supplying up to 5.000 vehicles per year to South Africa. This was a company with a clearly defined global remit, and one that brilliantly anticipated and satisfied emerging needs.
With its independent suspension all round and synchromesh on all four gears, Borgward sold like hot cakes and they decided to bring out a pickup as well, which was a modified combi station wagon. What made the pickup quite unique was that in the 50s there were only the huge and expensive Ford, Chevrolet, Dodge and Studebaker pickups available. Otherwise you could opt for a Austin or Morris pickup, which were no match for the Borgwards at approximately the same price! The pickup bodies were manufactured by the company Wilhelm Thiele bodywork and vehicle construction in Bremen.
This Borgward Isabella pickup is one of the two currently known running cars in Europe. It's a vehicle built original by Borgward (or Thiele in Bremen, Germany), which was originally delivered to South Africa in . In 2009 a Borgward specialist brought the car back to Germany, fully restored and converted it to left hand drive. The Isabella pickup has a German H registration.
Borgward Isabella PickUp
4 cylinder inline
|Bore x Stroke||
2.95 x 3.33 in
60 bhp at 4.200 rpm
439 x 170 x 147 cm
ca. 7.200 DM
Carl F. W. Borgward
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